Beast and PewDiePie are now household names, each earning millions of dollars in revenue a year from creating videos that garner millions of views. Creators have been gaining bigger and bigger followings online, and YouTubers such as Mr.

What is the creator economy? It’s been described as a class of businesses built by independent content creators, curators, and community builders, which encompasses influencers, bloggers, and videographers. Within the past few years, the creator economy has boomed. Chiefly, we’ve managed to create connections with fellow human beings all over the world without ever having met them in person, and so much of the time, we did this through the sharing of videos, whether they are just short, entertaining clips, or longer, documentary-style videos. The second thing, is the realization that whilst sitting at home with nothing but our minds churning, we have, as a community, come together in very different ways. As we look back on the past two years, the first thing that comes to mind is the amount of time we’ve all spent sitting at home due to restrictions on our movement.

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